At 9 p.m., a Kenyan freelancer can now do work that would have kept them awake until midnight a few years ago. A blog outline that once took an hour can be prepared in minutes. Product descriptions for an online shop can be drafted in batches. A short marketing video can be edited without spending…
For months, Mary had been putting money aside from her salary, determined to start something of her own. She had watched friends open small businesses and wondered why she was still depending entirely on one monthly income. When the money finally reached her target, she started looking for business ideas online. That was when the…
One evening, after getting home from work, Janet opened her laptop because there was something she had been thinking about for weeks. She had spent years giving people advice about money. Friends called when they wanted help drawing up a budget. Former colleagues asked her where they could learn about investing. Even relatives who had…
At 7:30 on a Monday morning, Mary was already tired. She had spent most of the weekend doing extra work for a client because her salary was no longer stretching as far as it used to. The additional money helped, but there was a problem she could not ignore. Whenever she stopped working, the extra…
A few years ago, having a good degree and a few years of work experience could give you a fairly predictable career path. You went to university, found a job, worked your way up and hoped that your salary would improve with time. That path still works for many people. But it is no longer…
On a Tuesday evening, Brian sat on his bed scrolling through TikTok. A video he had posted that morning had passed 30,000 views.He checked again.32,000.Then 35,000.His friends started sending screenshots. “Bro, you’re going viral!” For a few minutes, Brian felt like he had finally cracked it. Then he opened his M-Pesa. Nothing had changed. His…
On a Friday afternoon, Kevin heard the familiar notification on his phone. He opened his PayPal account and stared at the balance. The money had arrived. It was not a fortune, but it was the first payment he had earned from an online client outside Kenya. For weeks, he had been searching for websites that…
The WhatsApp message was short. “Can you help me with this?” Attached was a product poster from a small clothing business. The owner wanted a better caption for Instagram, a few ideas for the week and a simple message she could send to customers who had not bought from her in a while. It was…
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